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4909 N McColl Road,
Mcallen, TX, 78504


Hispanic Population Demographics

Starchannel Marketing LLC serves as a direct connection between your brand and the 25 million people in the Hispanic Market with its increasing buying power of $1 trillion in 2010. The Latino segment is now a prominent player in all aspects of American life, and we help you connect with it in a relevant and strategically smart way. Our McAllen, Texas-based company acts as your bridge to this demographic.

Market Comparison

Please note the growth of our markets and the ratio between per capita income and per capita retail sales in our markets. This spotlights the importance of our shoppers from Mexico.


Comparison of the Markets Starchannel Serves

  USA Texas Brownsville Harlingen McAllen Laredo El Paso
Population: 308,745,538 25,145,561 175,023 64,849 129,877 236,091 649,121
Percentage Growth from 2000: 1.76% 20.6% 25.3% 12.7% 22.0% 33.7% 15.2%
Hispanic Population: 16.3% 37.6% 93.2% 79.5% 84.6% 95.6% 80.7%
White Non-Hispanic Population: 63.7% 45.3% 5.7% 18.0% 11.7% 3.4% 14.2%
Other than English spoken at Home: 19.6% 33.6% 88.1% 42.2% 76.2% 91.9% 73.0%
Home Ownership: 66.9% 64.7% 63.1% 61.1% 63.3% 63.8% 61.3%
Hispanic-owned Businesses: 8.3% 20.7% 66.4% 52.8% 55.8% 68.6% 59.8%
Household Median Income: $50,221 $48,286 $28,929 $31,797 $38,675 $36,784 $37,428
Per Capita Income: $27,041 $24,318 $11,824 $17,346 $19,047 $13,941 $17,812
Per Capita Retail Sales: $12,990 $13,060 $11,866 $18,157 $28,682 $13,442 $13,146

Source: US Census Bureau 2010. Note the growth of our markets and the ratio between per capita income and per capita retail sales.
This spotlights the importance of our shoppers from Mexico.


Hispanic Households DMA Ranks

The Rio Grande Valley, El Paso, and Laredo markets are among the top 35 for Hispanic Household DMA in the United States. According to the Nielsen, from 2011 to 2012, the television household DMA Ranked the Rio Grande Valley 10th, with an estimated 308,050 Hispanic TV Homes. The El Paso Market Ranked 15th place with 243,720 Hispanic TV homes, and the Laredo Market Ranked 35th place with 165,080.


Hispanic Household DMA Ranks

 Rank Designated Market Area (DMA) Hispanic TV Homes
1 Los Angeles 1,876,110
2 New York 1,345,140
3 Miami-Ft. Lauderdale 730,160
4 Houston 607,290
5 Chicago 511,680
6 Dallas- Ft. Worth 504,610
7 San Antonio 422,860
8 San Francisco-Oak-San Jose 414,730
9 Phoenix (Prescott) 350,450
10 Harlingen-Weslaco-Brownsville-McAllen 308,050
11 Sacramento-Stockton-Modesto 281,740
12 Albuquerque-Santa Fe 266,650
13 San Diego 254,650
14 Fresno-Visalia 254,270
15 El Paso (Las Cruces) 243,720
16 Denver 237,280
17 Philadelphia 232,150
18 Orlando-Daytona-Beach-Melbourne 225,860
19 Washington, DC 216,470
20 Tampa-St. Pete (Sarasota) 213,590
35 Laredo 165,080