1. COVERAGE AREA
El Paso is located northeast of the Rio Grande River in the West Texas, across the border from Ciudad Juarez, Chihuahua, Mexico.
2. EL PASO DMA POPULATION
According to the US Census Bureau, the Hispanic population of El Paso was 800,647 in 2012. According to the Instituto Nacional de Estadisticas y Geografia, the population of Ciudad Juarez was 1,332,131 in 2010. The combined Markets total over 2 million Hispanics.
|El Paso (DMA)
|Juárez, Chihuahua, México
|REACHING AND ESTIMATED:
|NEARLY 2 MILLION HISPANICS
Source: Bureau 2010 & Instituto Nacional de Estadísticas y Geografía 2010
3. EL PASO DMA HISPANIC POPULATION
The Hispanic population in El Paso is more than six times that of non-Hispanics. The 2012 US Census estimated that 658,132 (82.2%) of El Paso's DMA is Hispanic, making Hispanics the general market.
4. EL PASO DMA LANGUAGE SPOKEN AT HOME
This graph provides an overview of the general language spoken at home in El Paso. An estimated 74.01% choose to speak Spanish in their homes.