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Laredo

1. COVERAGE AREA

Laredo is located on the northeast bank of the Rio Grande in South Texas. It lies across from Nuevo Laredo, Tamaulipas, Mexico.

Laredo

2. LAREDO DMA POPULATION

According to the US Census Bureau 2012, the Hispanic population for Laredo was 239,541. According to the Instituto Nacional de Estadísticas y Geografía 2012, the population for Nuevo Laredo was 384,033. Both markets combined total an estimated 623,574 Hispanics.

General Population Total Hispanics Total Population
Laredo (DMA) 239,541 250,304
Nuevo Laredo, Tamaulipas, Mexico 384,033 384,033
REACHING AND ESTIMATED:
623,574 HISPANICS

Source: Bureau 2010 & Instituto Nacional de Estadísticas y Geografía 2010


3. LAREDO DMA HISPANIC POPULATION

The 2012 US Census estimated that 239,541 (95.7%) of Laredo's DMA population is Hispanic, making Hispanics the General Market.

Laredo DMA Hispanic Population

4. LAREDO DMA LANGUAGE SPOKEN AT HOME

This graph provides an overview of the general language spoken at home for Laredo. An estimated 92.15% chose to speak Spanish in their homes.

Laredo DMA Language Spoken at Home

5. 2012 AUDIENCE

Televisa has more viewers than the next two top rated stations combined.

Televisa in Prime Time-Your Target Audience is Watching: Monday-Friday 7pm-10pm

 STATION NETWORK
Affiliation
ADULTS
25-54
ADULTS
18-49
WOMEN
25-54
WOMEN
18-49
MEN
25-54
MEN
18-49
XHBR Televisa 6.8 7.0 8.6 8.5 4.8 5.4
XHLAR Independent 0.1 0.0 0.1 0.1 0.1 0.0
KETF Telefutura 1.1 0.6 1.4 0.9 0.9 0.3
KGNS NBC 1.7 1.7 2.1 2.3 1.2 1.1
XLDO Univision 3.1 2.6 4.8 3.9 1.3 1.1
KVTV CBS 0.5 0.4 0.6 0.4 0.5 0.4
KXOF Fox 0.6 0.6 0.7 0.8 0.5 0.4
OGNS Telemundo 1.0 0.7 1.1 0.7 0.8 0.7

Source: Nielsen November, 2012